Picking up blanket pieces of advice like “niching down” without any context can really slow you down as a coach trying to get traction in the online space. In this episode, Kinsey discusses when it’s appropriate to niche down and when it might actually be a detrimant to you finding your voice, growing an audience, and getting clients. Listen to find what where you should focus in your niche and how to get accelerated results. 

Do not miss this highlights:

02:32 Honor where you're at now. Know that with every season of growth, every level of business, there's going to be both the negative and the positive. 

03:57 Weave in the importance of niching down and specificity in your content.  

04:03 How important this is if you want to get more clients with your organic content, or just in general.

04:14 Picking a niche and committing to that niche is the best thing you can do for yourself. 

04:30 Our coaching group have a whole section on how to create your irresistible offer, how to identify who your dream client is, and the most effective way to do market research. 

05:06 Majority still questions their niche or there's drama around who they're seeking to, who to really narrow in on, and who to pull up all things.

05:24 First to be aware of is, if the niche is causing you more pain than it is pleasure, you need to close the loop, and it's more about taking action. 

06:47 What can happen is, as you start to go on the journey of growing in your message and amplifying your voice, then eventually discovering where your niche is in the marketplace.  

07:28 What matters most is you're putting your message out there and also letting the market respond to you.

07:40 As you are getting more messages along the lines, getting more feedback in return, you will start to evolve naturally

08:06 Good place to start is, you know what you want to do for yourself and for others, and that you are aware that you are a few steps ahead of other people. 

08:19 When you think about niching down, there's two camps that I want you to sit in depending on where you're at in your journey.  

08:58 In a very broad space scenario, it is important to get more niche, otherwise, you will fall flat.

09:15 Focus and starting with what you know, what your origin story is, and narrowing in on your specific message.

10:26 Drop into your brilliance, drop into your creativity, and allow that to come through. Allow your market to see what you have, and let them respond to that as well.

10:53 You maybe in a season of your business that you would actually do a disservice to pick one thing and go all in.  

11:17 It's not good enough just to show up online and talk about all the things you're good at. You still want to resonate with the heartbeat of your dream client.  

11:25 This is what we call the revolutionary content method. Where you blend your unique brilliance with the heartbeat of your dream client.

12:07 It's less important to pick the one niche right now and go all in if it's causing you to stay stuck and not put anything out there.

13:21 Focus on creating content once a day. Each day you're picking at least you know one person to write to, and you're just writing to them

14:27 What will happen is, you will find their market responding to you. Then you will also find that sweet spot of where you want to land. 

15:25 Then you just rinse and repeat that and you cannot go wrong, because at the end of the day, your responsibility is to become a better communicator.  

15:57 When you come into our programs, these are things that we unlock for you in a way that really makes sense.

16:04 Our programs are not some sort of blanket advice, cookie cutter, do this, do that. We start to drop into your heart and mind, and uncover parts of you that you've never even realize that were there. 

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.


Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey Machos:

Welcome to captivate and close. I'm Kinsey Machos, business consultant and marketing strategist. And I'm going to show you how to attract and enroll high paying clients using my break through online marketing strategies, all without having to rely on complicated funnels, disingenuous clickbait, or spammy sales tactics. These are the messaging marketing and selling secrets that virtually no one is talking about. So let's dive in. Hey, yo, welcome back to another episode of Captivate and close, it's so amazing to be here with you this morning. At the time of this recording, I'm actually flying out here in a few short hours to Texas, Dallas, Texas, where we are hosting our biannual event. And oh, my gosh, I am dying of excitement, and also all the fields, I think that it's, you know, easy to believe that things like this are easy, or it's normal. Or it's uncommon, even to have the spectrum of emotions that you might be experiencing, and, and feel like, you're alone in that. And you know, people may be a few steps ahead of you. It's just easier, but it's not easier. It's definitely fun. And so energetically amazing. But on that account, there's so many things that go into that. And I heard somebody, a mentor of mine talking about this also where it's sort of like, there's this idea that the grass is greener on the other side, right, you might see us Hi, you know, we're selling out our programs, we're having these amazing, you know, events and getting published.

And, you know, at the surface level having really, really great success. And we are and also right, there's things that come along with that, that you just have no idea what to expect. And so really just making sure that you honor where you're at now. And know that with every season of growth, every level of business, there's going to be right, both the negative and the positive. So that was just a little bit of a tangent, but I am so excited. And, and again, my body, I can just feel the intensity of excitement, which is also you know, we could say there's anxiety in their nerves and things like that. But ultimately it is excitement but just tying up loose ends. I'm super excited, my husband is going to meet me there after the event and I'm taking him to his first Cowboys game he's never been he's been a diehard Cowboys fan for probably his entire life has yet to gone to a game we've been to we took our son to a Seahawks game. So our first NFL game was in Seattle for our son's team, favorite team. But this will be his first time in the Cowboy Stadium. So we're so excited. So it's a full week. And I'm just kind of trucking through my to do list and getting some things punched out before I head out. But all that to say, I want to come to you with this idea of niching down and if you follow me on Instagram, over there @kinseymachos.

Kinsey Machos:t's more about taking action.:Kinsey Machos:up with me get those clients:Kinsey Machos:le bit of time maybe the next:Kinsey Machos:

And so this is where I find that it's so helpful to get coaching around this. Because while you're you're going to be picking up messages in the market, whether it's from a coach that you're working with, you know, curriculum that you're immersed in, or even just what you see in the free content online, a lot of people on Instagram are talking about niching. And it's easy to just kind of like pick up sort of this blanket piece of advice and try to apply it to you. But what happens is, a lot of times we take that out of context, especially for ourselves. And so yes, I 100% a stand for the fact that specificity drives demand and niching down is the best thing you can do for yourself. But in a lot of cases, especially as you're getting going, that's causing actually more drama for you. And it's preventing you from unlocking your brilliance. And so if you're in that space, give yourself the next three months just to unpack that for yourself and speak up. So focus on creating content once a day. And each day you're picking at least you know one person to write to. And you're just writing to them, right. And so let's say you serve a, let's say you serve a seven figure CEO, maybe a business owner who's seven figures. And she's starting to grow out her team came, but you also serve women that are just getting going and they want to step out of their career, right? You have this sort of like a big spectrum and like you've had clients here and there, but you're not really sure where you want to land as far as like your unique problem, your unique solution. This is what you do. You sit down today you write content to that seven figure CEO you write to a pain point she's having and what she needs and how you can help her tomorrow, you're right to to that woman that's just getting going and what she needs to do to exit corporate so that she can have a business that is thriving and leave corporate. And you just rinse and repeat, start just speaking to these different iterations of the people that you serve. And what happens is you will find the market you will find their market responding to you and you will also find sort of that sweet spot of where you want to land. But even then, it's more about betting on yourself and committing to your message. I do not want you to stay stuck hiding behind your computer, thinking about your niche more than you are talking to them and putting out your message and connecting with your audience. So I really, really hope that this is something that you can walk away with and decide that Uh, you know, in some cases where I'm just gonna forget about the niche, I'm in and identify, you know, three to five types of, of people that I want to serve. And I'm going to just keep writing to them. And I'm going to practice speaking up, and I'm going to practice communicating to them. And I'm going to have practice growing my audience in sharing my truth and helping them see there's a better way. And you just rinse and repeat that and you cannot go wrong, you cannot go wrong in that, because at the end of the day, your responsibility is to become a better communicator, a better steward of your message, which means right really dropping into the heartbeat, not just of your ideal client by yours. A lot of women are suppressing their unique brilliance because they're trying to live under the confines of the rules that they've been given. Right niche down, do this, do that. And again, these are things that we also live by, but when you come into our programs, these are things that we sort of unlock for you in a way that makes sense. It's not sort of blanket advice, cookie cutter, do this do that really have to most importantly, start to like drop into you and your heart and your mind and uncover parts of you that you've never even realized were there. So this is like such a powerful message I love I'm totally my body language right now, I wish you could see is like totally alive because this is one of my favorite things to talk about when it comes to just women really unlocking their creativity and their unique brilliance and sharing that rather than feeling like they need to live under the rules. And I just love it so much. So I hope this resonated with you. If it did, if you wouldn't mind just taking a screenshot and sharing it on Instagram stories and tagging me that would be so amazing. I just love knowing where you're at and what you're doing when you're listening. And it's going to be such a good week. Alright girls, I will see you next week.

Kinsey Machos:

Hey, you, thank you so much for listening. It's an honor to be able to pour into the hearts and minds of like minded entrepreneurs all over the world. But my most favorite part is being able to connect with you in real life. If you love what you heard here, head over to the community where thousands of female CEOs, just like you are changing the world one human at a time. We go deeper into the topics we discuss here and give away tangible roadmaps to help you crush your revenue goals to join this high caliber free community head over to https://kinseymachos.com/community. I'll see you there