Are you just WAITING for that ideal prospect, customer, or client to come your way?
If you’re like me, I used to DREAM of the day that people would come knocking on my door ASKING for what I had (as opposed to me chasing leads all.day.long).
But here’s the deal, friends.
It doesn’t work that away. Because most likely, you haven’t put the work into understanding WHO should be knocking on your door in the first place. And ultimately, if you don’t know a whole lot about who it is you want to attract, how will you attract them?
Well, friend, you’re in the right place. Let’s talk about the three key questions you need to ask yourself in order to start attracting your ideal prospect.
Who (in details) is your ideal prospect?
You may feel like you want to reach anyone and everyone with your message, but I’ll tell you one hundred times over — if you are talking to everyone, you are talking to NO one. Get crystal clear on the type of person that would be perfect for your products/services and/or the type of people you want to work with.
What are the pain points of your ideal prospect?
Once you have the basic demographics of your ideal prospect, you HAVE to (this is a non-negotiable) understand what their pain points are. If you are throwing solutions out to people that don’t need them, guess what? Your solution is basically no good. Get into your prospect’s head and try to understand what their challenges and frustrations are and how they may be FEELING about them.
How will you deliver your message to your ideal prospect?
If you know who they are and how you can help them, how will you let them know? You could definitely pick up the phone and call these peeps one-by-one, but that would be slow (and not scalable). You could also figure out where these people hang out and hit up a networking group. But most likely, you will want to reach the masses and we all know how to effectively do THAT! Yes, social media. But it’s not just about the USE of social media that will get you the results you want, it’s about being able to craft content (your social media posts) that gives value to your idea prospects. Ultimately, it falls under your Personal Brand Mission Statement.
Pro-tip: When you create a social media post or message, imagine that you are talking to ONE person. And this person meets all the criteria for your perfect prospect. Put yourself in their shoes, walk through their pain points, and then illustrate how your solution can help them.
Although these are very basic questions, dialing in on your message and creating valuable content to your ideal prospects is not only the most important marketing strategy for your business, but it’s definitely one of the more challenging activities.
If you want to see an example of how I’ve done this in the past, download an example below! Right away, you’ll know WHO I am talking to and how I illustrate how my solution can help them with their problem.
And in the meantime, if you need additional support in this area join me in my Facebook Group!